Today is International Women’s Day – a day for celebrating women’s social, economic, political and cultural achievements.
Marked on 8 March annually, it is an important opportunity to raise awareness about equality and gender parity issues, as well as fundraising for female-focused charities, to help create a better future for all.
This year’s theme is #ChooseToChallenge, but what exactly does it mean for a world in the grip of a pandemic? “Do we not have enough challenges already?” you may ask.
We certainly do. But the fact is women have been more detrimentally impacted by the pandemic than men. Statistics show women were more likely to have been made unemployed in the first month of lockdown. School closures have also exacerbated pre-existing gender inequalities, with 70% of women saying they were now completely or mostly responsible for homeschooling and childcare.
All this has resulted in the devastating prediction that women’s economic progression will actually decline for the first time in a decade, returning to 2017 levels. When you combine that with how difficult Covid-19 has been for our industry, it paints a troubling picture for women in travel.
Hearteningly though, people across our industry are taking action to support and champion talent. Women in Travel have set up free mentoring and training for those who have lost their job due to Covid-19 and Intrepid Travel are celebrating women who have shown outstanding strength, resilience or innovation during the pandemic with a new peer-nominated competition.
At Royal Caribbean Group, through our partnership with everywoman, we have made advice-based content that enhances the roles of women in business available through the RCL Cares online agent hub.
“Never waste a good crisis” has been our mantra at Group over the past 12 months and we have used this pause in service to take a forensic look at our brand, what we offer the world and what we give back to our guests.