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Menorca set to score with sports tourism focus

Destinations
Edward Robertson
2 November 2018

Menorca is focusing on sports tourism in a bid to grow visitor numbers during its shoulder season.

Menorca

Speaking at a breakfast briefing, the island’s tourism minister Maite Salord said sports tourists typically travel outside of the peak periods and account for 25% of tourism worldwide, according to WTTC figures.

She added: "As a result of this sports tourism is frequently known for quality and sustainability."

Menorca Sportive Association spokesman Joan Febrer added the island will also benefit from the growing number of sports tourists coming to Menorca.

He said in 2017 10.6 million people, an increase of 5.9% on 2016, travelled to Spain for sports tourism, spending more than €12.8 million euros, marking an 8.9% year-on-year increase in tourism expenditure.