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Overbooking threat as suppliers look away from UK market

Hotels
Rob Gill
22 July 2021

Suppliers in some key summer destinations have been overbooking for August as they don’t believe the British market will return.

Family holiday, beach, parents, children, sunset

Trade body AAC consulted its membership following the call for evidence in September

Sunvil chairman Noel Josephides told the Aito general meeting in London on Wednesday (21 July) that some suppliers were not convinced UK tourists would be arriving later this summer after trips earlier this summer had to be axed due to travel restrictions.

“Suppliers say ‘we don’t believe you’re going to send anybody in August’, so they have been overbooking,” said Josephides, who is also Aito’s director of industry affairs.

“We make commitments on seats and accommodation, and we have more seats to sell. When the Balearics goes into amber and France to amber plus, it just destroys confidence if you’re operating in Europe.”