The proposed move will see a 25% increase in the size of the current team and a number of departments merged, creating a 42-strong team the lines said.

This will comprise head office account management and business development resource, dedicated field sales support for national and retail partners, and sales operations, all dedicated to agency sales.

The company said the additional roles would create “a number of internal and external job opportunities”.

Carnival UK vice president of sales Alex White said the move would “produce a market leading sales team to drive profitable growth”, which he insisted would have  “greater autonomy, accountability, and the ability to treat each agent on an individual basis”.

"Our agent partners have unique business models and as such, need a customised approach to sell our brands, on their distinct merits, to the right customers,” he added.

“The proposed, flatter structure offers autonomy to allow the team to deliver results but with clearly defined accountability.”

The move follows the new appointments of White in December, and Natasha Richardson as head of sales operations. Two new additional roles – head of retail partnerships and head of national partnerships – were also created in December.

At the time White said the new roles would “bring with them unprecedented levels of agent support”.

“Developing and sustaining strong relationships with agents has never been more critical,” he added.