Activist travel firm Responsible Travel has slammed BA’s plans to offset its carbon emissions, branding the move "absolutely the worst case of greenwashing".
BA announced plans on Thursday morning (10 October) to invest €3.2 million (£2.85 million) a year on international carbon reduction projects.
That figure, it says, is based on the current cost of carbon, and would offset 400,000 tonnes of CO2 pollution caused by its UK domestic flights each year.
However, Justin Francis, chief executive of Responsible Travel, said BA’s action was an “excuse to pollute more”.
“This is absolutely the worst case of greenwashing," he said. "It is symptomatic of all that is wrong with aviation’s approach to reducing emissions in the climate crisis."
Francis said offsetting "needed to be called out for what it is", adding: “BA plans to fly more. The growth will outweigh any efficiency gains, and they will pollute more.
“In the UK by 2050, at the current rate, aviation will be the single biggest cause of carbon emissions.”
The airline operates up to 75 domestic flights a day between London and 10 UK cities.
Responsible Travel has previously called for aviation duties to be increased via a new Green Flying Duty or increase in Air Passenger Duty and have it formally designed an environmental tax.
APD is currently paid straight to the Treasury for distribution among all government departments according to need, meaning it is not necessarily used to boost efforts to combat climate change.
The government currently collects around £3.4 billion APD a year, levied per passenger on UK flights.