Timed to coincide with the January peak booking period and themed around the operator’s turn of year marketing campaign – ‘This is Shearings’ - the toolkit includes downloadable brochures, promotional banners for use online as well as posters and window displays and access to visuals and video content.

As part of the toolkit, which can be downloaded online at www.shearings.com/toolkit Shearings’ ‘This is 2018’ mini-brochure has been white-labelled for trade use and can be downloaded as a PDF for customer communications or shared via an online link.

Six digital banners can also be chosen by agents to use on their own websites as well as Facebook and Twitter, while Shearings has also created a range of sample tweets and Facebook posts for agents to cut, amend and paste.

The toolkit also includes a selection of posters and window displays which can be printed in A4 or A3 and the operator has collated some photographs and videos for agents to share and use across all their channels.

The toolkit also includes a section encouraging agents to join Shearings’ new Facebook group where they can access product information and competitions.

Jane Atkins, managing director said:  “We wanted to give agents something tangible that they could use to promote our products as we know there is so much to choose from both in the UK, Europe and now across the world.

“We’ve tied it in with our January marketing campaign so everything follows through and we hope agents will find having some key marketing assets at their fingertips really useful.”