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Sophie Griffiths: Why you can't afford to ignore the purple pound

Opinion
Sophie Griffiths
15 July 2019

Did you know the purple pound is worth an annual £250 billion? Do you know what the purple pound actually is? Judging by some of the blank faces at the TTG Diversity & Inclusion in Travel conference, the answer for many in the industry to both questions is probably no.

Man with surfboard entering sea

But given there are an estimated 13 million disabled people in the UK, the purple pound – which refers to the spending power of disabled households – is big business.

I was reminded of this as Responsible Travel published the latest chapter in its manifesto for the future of tourism.

It contains further eyebrow-raising statistics: in the UK, 57% of UK adults with a disability and airports and lying difficult, while three-quarters of people with mental health issues say their disability has stopped them travelling.