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South African Tourism switches to sustainable marketing collateral

Destinations
James Chapple
15 November 2019

South African Tourism’s UK marketing collateral will in future be made from sustainable, reusable and recycled – and recyclable – materials.

Tough at the top

The tourist office said the switch, effective this month, marked a “major step” towards reducing its carbon footprint, and comes as part of a wider effort to champion sustainable tourism.


In the UK specifically, the tourist board is moving to 100% sustainable marketing materials to promote the country.


This includes embracing bamboo straws, coffee cups and pens; using reusable chalkboard name badges; and using recycled paper for maps and brochures distributed at events.


In South Africa, the tourist board will ensure destinations encourage visitors to support local economies through sustainable travel and practices.