Some $1.5 million was spent “transforming” the 34-room beach resort. Sun Siyam chief executive Deepak Booneady said the task now was to re-establish that part of the island in the minds of travellers, and demonstrate the east coast can be a year-round destination.
“Sri Lanka has faced a mix of challenges over the last few years, but we know it’s a great destination people love – safe and affordable,” Booneady said.
He added Sun Siyam’s “affordable luxury” positioning was helping its Maldives resorts have a very successful year, particularly from the UK – the group’s biggest source market.
“At a time when people have been worrying about their spending, we offer a reassuring option,” said Booneady. “We know the all-inclusive proposition has driven a lot of business, and is a great option for families.”
Booneady teased the group is also working on its sixth resort in the Maldives, with the idea of creating a “small Atlantis” in the South Male Atoll in 2026 or 2027.
“We often hear people say there is ‘nothing to do’ in the Maldives – we need to shake up that perception,” he said. “Our game-changing resorts aim to change that by offering activities and innovations people haven’t seen here before, which also appeal to a wide range of guests.”
He added that the launch of Virgin Atlantic flights from the UK to the Maldives in October represented a big boost for the destination. “British Airways added increased frequencies this year during the summer season too,” said Booneady.
“This means they are now year-round flights, and along with the new Virgin winter route, mean sustained growth from the UK – both are partnerships we really value.”
