Noguer has more than 20 years worldwide travel industry experience across the hotel and resorts sector and tour operations

He has held high profile roles at Tui and Hotelbeds and was most recently managing director Americas for Iberostar Hotels and Resorts, based in Cancun.

Noguer will assume the role on June 15 following Burmester’s promotion to chief of UK source market, replacing Chris Mottershead.

His time will be divided between Thomas Cook’s new office in Palma and Oberursel in Germany.

Peter Fankhauser, Thomas Cook chief executive, said: “I am delighted we have appointed somebody with the calibre and experience of Enric in this crucial leadership role for our business.

“I look forward to Enric continuing the excellent progress we have made in the past 18 months, innovating and improving our hotels and resorts business.

“There are exciting times ahead with many new projects in the pipeline in our hotel fund with LMEY and the launch of our new hotel brand Cook’s Club.”