Skip to main content

Tui lays bare huge hike in post-pandemic holiday prices

Operators
James Chapple
19 September 2023

Tui has revealed average sales prices for summer 2023 are currently up by more than a quarter versus summer 2019, highlighting the significant increases in the cost of holidaying post-pandemic.

Tui is backing retailers but wants more product like excursions sold through its app (Credit: iStock)

Endacott: 'It was great to be reminded about the brand's opportunities' (Credit: iStock)

In a trading update issued on Tuesday (19 September), Tui said its average sales price for summer 2023 was "well ahead", up by 8% compared with summer 2022 and a healthy +27% versus summer 2019.

As of 10 September, Tui had taken 13.7 million bookings for summer 2023 – up 5% on summer 2022 – with booking volumes now standing at 96% of pre-pandemic levels.

Increased demand, meanwhile, has led to Tui extending its Greece and Turkey seasons, with demand for the final month of the summer season (September) up 8% on the same period last year.