The UK’s travel and tourism industry "cannot afford a stop-start recovery", according to trade body UKinbound.
UKinbound on Tuesday (30 March) moved to reiterate its three key demands ahead of an announcement on international travel next month.
It is seeking a restart, based on a risk framework, that removes quarantine and relies instead on digital entry documentation, such as digital test or vaccine certification and paperless passenger locator forms.
Additionally, UKinbound is seeking a bilateral travel agreement with the US to re-energise travel from the UK’s most valuable inbound market.
It also wants a four-nation approach to the lifting of the UK’s current inbound travel restrictions to allow visitors to travel freely around the union.
"The industry cannot afford a stop-start recovery, as this would shatter international confidence in travelling to the UK," said UKinbound. "Domestic tourism will not make up the revenue gap left by international visitors. International tourists spend on average £685 a day in the UK, domestic tourists spend just a third of this."
UKinbound made its submission to the government’s Global Travel Taskforce on Friday (26 March). In it, it also called for quarantine to be ended for all but those arriving from high-risk countries.
Joss Croft, UKinbound chief executive, said: "We have one chance to get the reopening of international travel right and the prime minister’s announcement on 12 April will be make or break for the inbound tourism industry.
"How the taskforce communicates its findings and suggestions will fundamentally shape how successful the restart of international travel is.
"We 100% support a risk-based approach to reopening, but our industry simply cannot afford for just short haul to come back, or a stop start approach similar to what we saw last summer.
"There is confidence to visit the UK in markets such as the US, and there is only a short window of opportunity to maximise this competitive position."
UKinbound’s three foremost asks of government are for: