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Virgin Holidays: 75% profit growth 'confirmation' of direct-sell move success

Operators
Jennifer Morris
28 March 2017

The boss of Virgin Holidays has described a 75% increase in profits as “confirmation of the success” of its decision to go direct-sell only.

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Virgin Atlantic has reported a third successive year of profit in its annual financial results.

For the calendar year ended December 31, 2016, total group revenue was £2.69 billion, and the Virgin Atlantic Group  reported a profit before tax and exceptional items (PBTEI) of £23 million.

“This represents a marginal improvement on the prior year (up £0.5 million), despite the challenging macro-environment conditions of 2016, and is the group’s fourth year of improving its PBTEI,” it said in a statement.