Patricia Yates, Visit Britain’s director of strategy and communications, told the UKInbound Convention in Bristol she was “nervous” about the future of the campaign under the UK’s new Conservative government.
“We are hugely dependent on DCMS [Department for Digital, Culture, Media and Sport] funding,” she said. “The current prime minister has support for a global Britain concept, but I’m not sure where the money for the campaign is going to come from.
“Will it be seen as a legacy campaign and quietly dismantled?”
