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06 Jan 2017

BY Tom Parry

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Wendy Wu launches 'first major TV advertising campaign'

Wendy Wu Tours will run its “first major TV advertising campaign” this month, to coincide with a range of new offers.

Wendy Wu TV spot
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Wendy Wu launches 'first major TV advertising campaign'

The 30-second advert will be aired across a number of channels including Sky News, Sky Arts, ITV3 and More4 until January 30.

 


It is part of Wendy Wu Tours’ “strategic objective to drive greater awareness of the brand and increase its reach, and become known as the household name for travel to Asia”.


The selection of offers are available until January 31 and apply on selected escorted group and private tours to China, Vietnam, Cambodia, Burma, India, Sri Lanka and Japan.


Wendy Wu, founder of Wendy Wu Tours, said: “Our first major step into TV advertising provides us with an exciting start to 2017 and introduces Wendy Wu Tours to a wider audience, reinforcing our message that we are the first choice for all things Asia.”

Among the range of flight upgrades offered by Wendy Wu is a free one-way business class upgrade with Air China on bookings on China.

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