Just under half of millennial travellers surveyed by Advantage who do not currently book with an agent say they would do so in future, new research from the consortium has revealed.
The study of 1,089 Brits between 28 September and 12 October 2020 reports that overall more than a third questioned (38%) said that they do not usually book travel through a travel agent, but of that group, 36% said they will use a travel agent in the future.
The “millennial” 25-34 age bracket were least likely to currently book with a travel agent (62%), but the study revealed 44% of them would do in the future.
Respondents cited “advice”, “expertise” and “the reassurance of having someone to help if travel plans need to change”, as the main reasons for now favouring an agent over booking online.
Advantage said that over-65s remained the largest group to favour of using an agent (77%), closely followed by the 18-24 year age group (76%).
The survey also revealed future travel plans – with three-quarters of respondents saying they would travel either domestically or overseas within the next 3-6 months if restrictions permitted them to do so.
The most popular type of travel experience was a UK break, closely followed by a European mini-break and a winter sun holiday.
The Advantage data indicating that confidence to travel overseas on both short-haul and long-haul trips “increases with time”, with 80% of respondents saying they will travel overseas after summer 2021, compared to only 42% in February 2021 half-term and 66% between the May Bank Holiday and the 2021 summer holidays.
When it came to Covid testing, more than 55% of respondents said using a double testing method to reduce quarantine to 5-10 days on arrival back to the UK would provide them with the confidence to travel abroad now.