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Byway working to be ‘an example of good, sustainable business’

Start-ups
Ilaria Grasso Macola
3 May 2023

Slow travel specialist Byway is aiming to act as “an example of good sustainable business,” according to founder Cat Jones, as the operator revealed the results of its latest impact report.

Byway working to be ‘an example of good, sustainable business’

The company was founded in 2020 by Jones, who has never owned a car, with Byway focusing on flight-free holidays and opting to send its customers away on trains, coaches and bikes.

“This is such a gorgeous way to travel and it’s so fun and interesting, and you do a lot when you travel through a place,” said Jones on Wednesday (3 May). “If more people tried it, they would fall in love with it and do it and tell their friends to do it and this could be a mainstream thing.”