Freeth, who left If Only last July, took over as chief executive of National Holidays parent JG at the start of the year, trading the luxury long-haul sector for markets closer to home.
"People have said to me, ’Andy – coach holidays?’," said Freeth. "But these are fantastic products. I can’t wait to jump on one. I’ll be joining one of the very first tours when they go.
"I think the domestic market is going to thrive over the next few years, and we’re going to be there to make sure we are delivering great value for our customers."