US carrier JetBlue has appointed sales and representation specialist Discover the World to oversee sales in the UK ahead of the launch of its long-awaiting London transatlantic flight programme.
Senior sales manager Claire Herbert, formerly of Finnair and Aeromexico, will head up the UK sales team, supported by sales executive Alexandra "Axel" Joyce, who brings experience of working with UK-based TMC Reed & Mackay and New Zealand’s BCD Travel.
Together, Herbert and Joyce will serve as point of contact for UK TMCs and leisure agents looking to book JetBlue’s London-Boston and London-New York JFK flights, which are expected to launch in the summer.
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