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'Keep consumer messaging simple', panel warns

Operators
Gary Noakes
15 December 2020

Consumers want simple messages from travel companies to guide them through the pandemic, the Aito conference was told today.

Businesses including travel agencies can expect help with energy bills this winter (Pic: Prakasam Mathaiyan/Unsplash)

Experience Travel Group’s Sam Clark said the Asia specialist was offering “Travel Now” products, which currently only meant the Maldives, and “Book Now, Travel Later”, which was “all about de-risking the product” via negotiations with suppliers on deposits.

“Clients are confused and scared and we can’t add to that noise; we have to simplify that. The more we talk about our problems, the more we just scare our audience,” he said. 

Clive Stacey, owner of Discover the World, said he had simplified his brand’s offering, “keeping all the good stuff”, and had 35 different projects in progress.