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Royal Caribbean Group to sell Azamara brand to private equity firm

Royal Caribbean
Tom Parry
19 January 2021

Royal Caribbean Group has reached an agreement to sell its Azamara brand to private equity firm Sycamore Partners for $201 million.

Travel takes root

Sycamore Partners will acquire the line’s three-ship fleet and associated intellectual property.

The transaction is subject to customary conditions and is expected to close in the first quarter of 2021.

In a statement announcing the deal, Royal said Azamara’s value proposition and operations “will remain consistent under the new arrangement” and it would “work in close collaboration on a seamless transition for Azamara employees, customers and other stakeholders”.

Azamara’s chief operating officer Carol Cabezas has been appointed brand president.