In a trading update for the three months to June 30, 2018, Cook reported its 2018 programme to be 79% sold – a “similar” level to last year – with total bookings up 11% “supported by strong customer demand for Turkey, Egypt and Greece”. Summer 2018 was 86% sold for the UK market.
Since its last update in May, Cook admitted group tour operator bookings had been impacted by the “sustained period of hot weather” across Europe during June and July. However, it added group tour operator bookings were now in line with last year, with pricing up 4%.
