The brands reported a 10% year-on-year sales increase for peak summer breaks and a 39% rise in bookings for May half-term holidays. Agent bookings soared by 77% compared to the same turn-of-year period in 2020.
Simon Altham, chief commercial officer for parent company Awaze, thanked agents for their “support and enthusiasm” for promoting and selling UK holidays amid the pandemic, adding he believed 2021 “looks set to be a very big year for domestic tourism”.
