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Turning 70 'a massive achievement' for Broadway

Other challenges faced by Broadway over the past year, said Mitchell, included around a £1 million hit from the ban on credit and debit card surcharging in January under the EU’s new Payment Services Directive and a more than 40% drop off in online and call traffic resulting from GDPR in late-May, albeit offset by a 25% spike in conversions.


The “good old English summer” and England’s World Cup success took their toll on bookings in June and July - “everyone stayed at home,” said Mitchell - and the implementation of the new Package Travel Regulations in July “increased costs” for the business. “We are struggling to find the positives,” said Mitchell.


Broadway rolled out its new website shortly after its 2017 conference, which Mitchell said was a huge step forward but not one without its own challenges. “It’s not quite where we want it to be. It’s work in progress,” she said.


“We are 70 this year,” said Mitchell. “It’s a massive achievement. We have a right to celebrate. It wasn’t such a bad year after all. We did have some successes.”


Looking ahead, Mitchell said Broadway’s growth ambitions included a renewed focus on its consortium members, including recruiting new ones, and capitalising on repeat business.

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