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‘Multi-branded strategy key to weather coronavirus’

Operators
1 April 2020

Travel firms with a multi-branded strategy are more equipped to deal with the coronavirus storm, a data analytics company has predicted.

Iata estimates that there is nearly $1 billion in "blocked funds" around the world (Credit: Unsplash/annie-spratt-oW6LlU_VZkc-unsplash.jpg)

GlobalData’s figures reveal of $1.9 trillion spent on outbound global travel in 2019, $166 billion (8.7%) was spent through the travel industry.

Although greater amounts were spent on transportation at $472 billion, retail at $461 billion and accommodation at $325 billion, GlobalData says a lack of expenditure across these sectors will have a roundhouse effect on travel intermediaries.

“Travel intermediaries act as the direct link in the chain of distribution between a company and the consumer base working in tangent with airlines, hoteliers, cruise operators and insurance providers,” said Johanna Bonhill-Smith, travel and tourism analyst at GlobalData.