Excursion and experiences specialist Not in the Guidebooks has invited agents to become shareholders in the business.
The brand hopes to build “a global travel cooperative” and already has more than 135 industry professionals invested in NITGB’s crowd funding campaign with investment company Seedrs.
Funds will be used to expand NITGB’s portfolio of experiences and in technology to enable live availability and in-destination bookings.
Investors will automatically benefit from NITGB’s trade rewards programme tiered according to the level of investment offered.
The base level bronze investment, from £10, gives entry into a competition to win a NITGB European experience for two. Silver level, from £100, also brings early notification of new products and £25 off any NITGB experience.
Gold, from £250 adds £50 off any NITGB experience, while Platinum, from £500, includes a place on NITGB’s VIP Advisory board to be involved in selecting new experiences, priority access to NITGB’s educationals and £100 off any NITGB experience.
Carol Savage, founder and director of Not in the Guidebooks said: “We have noticed since the start of the pandemic how collaborative and resilient those working in the travel industry have been in the face of adversity.
“We therefore wanted to launch a scheme to help rebuild our community-driven business by inviting agents to invest in the future of travel and to have a say in how this is curated.
“As we come out of lockdown, travelling responsibly and sustainably is going to be a key priority for many travellers.
Some of the greatest travel experiences come from working with locals who introduce people to their places and cultures and they need our support now more than ever. We are excited to invite travel agents to join us on our journey to support local partners and have a share in the success of our growing business.”
Under the Government’s Enterprise Investment Scheme, investors will benefit from Income Tax relief on 30% of their investment plus capital gains exemption on profits earned on shares held for a minimum of three years.