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'We have no intention of changing Classic Collection'

'We have no intention of changing Classic Collection'

Cooper fiercely shook off suggestions the buyout was an unnatural fit and sought to placate prospective trade partners’ suspicions about the group’s first foray into the B2B sector, reiterating it would be business as usual at Classic Collection.


“Classic Collection is a popular B2B specialist that has been doing what it does very successfully for a long time,” said Cooper. “We have no intention of changing that.”


Cooper added those sceptical about the deal in terms of a mass market, online, B2C agent buying up a luxury, offline, B2B operator were wide of the mark, stressing the two companies’ focus on beach holidays made them ideal bedfellows.

 

MORE: Classic Collection acquired by On the Beach Group for £20 million


He explained the ambition for Classic Online was to achieve a market share of offline beach holiday sales similar to On the Beach’s share of online sales.

 

Cooper said providing the group could build a tool that allows agents to convert enquiries they have not previously been able to fulfil into hard bookings, it would be difficult for other OTAs “to match the size and scale” of the group’s specialism, particularly after On the Beach’s £12 million acquisition of beach holiday OTA Sunshine.co.uk last year.


The group hopes to have a Classic Online prototype ready for soft launch by the end of the year, with a view to launching the new portal in early 2019.

 

“I’m fortunate to have a focused team around me,” added Cooper. “Everyone gets onboard with my hairbrained schemes – and then they make them work.”

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