"Don’t go on holiday.” That was the latest unhelpful message from the government in its new Stay Alert campaign. “Why state the obvious?” sighed one frustrated agent.
“These messages linger in people’s minds, especially when they might be thinking about booking for later this year.”
Why indeed. Most Brits know they shouldn’t be packing their bags for a long weekend in Cornwall right now. If the government felt it needed to be spelt out, then it should have accompanied its statement with a time frame. The vague message is simply another unhelpful – and unnecessary – blow to our sector.
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