Skip to main content

‘Travellers prefer places with values,' says Iceland's first lady

Careers
Jennifer Morris
31 January 2020

Iceland’s first lady outlined the country’s recipe for topping worldwide gender equality indexes at the inaugural International Women in Travel &Tourism Forum.

Eliza Reid, first lady of Iceland, pictured centre

A number of key milestones in Iceland’s history have paved the way for the contented society of today, which Canada-native Eliza Reid said her and her husband Gudni Johannesson – the president of Iceland – were very proud of. 

These include a general strike in 1975 which saw 90% of Iceland’s women stop work to discuss inequality, and the election of Vigdis Finnbogadottir as president in 1980 – the world’s first democratically elected female head of state.

For the last 11 years Iceland has topped the World Economic Forum’s gender equality index, and is widely regarded as one of the most peaceful and happiest countries on earth.