The switch sees the operator move away from variable commission rates for the month. In addition, Wendy Wu will increase the base commission it pays to agents by 0.5% from January to mitigate credit card charges incurred by agents under the EU’s new Payment Services Directive 2.

John Warr, global sales director, said: “Trade support is vital to Wendy Wu which is why we’re taking this move to increase commissions during October for online bookings."

Agents can also benefit from Wendy Wu’s business class upgrades, including the current one with Cathay Pacific (£199 per person, one way), on selected departures to China, Japan and Southeast Asia in 2018 when booked before October 31.

"We want our agents to experience just how easy and quick it is to book any of our holidays, including the business upgrades, online on our dedicated agents’ website,” said Warr.

He added: “We know that agents work in a competitive environment and so whilst the EU’s Payment Services Directive 2 is good news for consumers, the impact on agents, who can no longer pass on card fees to customers, will be considerable.

"Agents are our livelihood and so it’s imperative that they are protected by us from this new legislation and can run their businesses profitably.”