Until there is tailored support from government made available to the travel industry, we need to be pragmatic, business-minded, and to make the most of the options available after chancellor Rishi Sunak’s pledge of another £4.6 billion.
Everybody wants more, and we definitely need more – I think everyone wants to slate the government, but they are in a difficult position.
They do need to put something together that is tailored to the travel industry, though. We are in a unique situation – we are one of the biggest industries in the world.
There is help there, but we need to look for it and make the most of it – the government can’t write blank cheques.
What we have to do is we have to be business-minded and pragmatic about it. We’d like more help, of course, but until more help is available, we have to make the most of the options.
It is what it is, and we have to work with it.